About Us

Umair is a pioneering professional with 15 years of experience in the digital marketing industry. Umair shaped the digital strategy for Wijeya Newspapers during his tenure of 11 years. He specializes in concepts such as Programmatic Advertising, Social Listening and Digital PR. He currently represents Facebook in Sri Lanka as the Authorized Sales Partner at Roar Global where he works with brands to provide strategic consultation on Facebook’s Family of apps. He is also the co-founder of Newswire. Umair is a Chartered Marketer (13/14), MCIM (UK) and holds an MBA (UK). Umair is also a lecturer and corporate speaker on digital media related topics.

Shehan has over 18 years of experience in Digital Marketing and is the Managing Director of Loops Integrated, an advertising agency based in Sri Lanka which has offices in Malaysia, Qatar, Japan and Australia. He holds a BSc in Business Management, Masters in IT and is a Chartered Marketer (UK). He is very involved in multiple companies in the Digital and Media space, especially nurturing startup companies to grow and expand.

Arjun holds an MBA and BSc in Communications, specialized in Marketing and Advertising. He has worked as a Digital Marketing Specialist for leading media institutions in Sri Lanka. Arjun started his professional career in India in 2008 when digital marketing was a new phenomenon. He is currently the co-founder of one of Sri Lanka’s award-winning digital content solutions providers, Digital Content (Pvt) Ltd. He also serves as a director at Sri Lanka’s first Influencer Marketing Agency, Dice Lanka, and a director at Digital Writers, Jasmin Media and Arc Digital SL (Pvt) Ltd.

Gayathri holds just over a decade of experience in fields of Digital Marketing, Online Branding and Communications Strategy, eCommerce and Online Revenue Optimization. She is professionally a Member of the Chartered Institute of Marketing (MCIM) and is a certified Google Partner. She holds a Master of Business Administration from Staffordshire University and a Bachelor of Science in Business Computing and Information Systems by the University of Wales. Gayathri currently works for a global travel technology company, focused on revenue optimization and online distribution strategies for some of the region’s largest hotel chains and independent properties.

Shalendra is a digital communications & marketing professional with over 10 years of experience in the Industry.
He started his career in a digital video start-up based in London, returning to Sri Lanka in 2013 to work at a pioneering e-commerce firm. From there, he transitioned to life at digital agencies in 2015 when he joined GroupM. He led the Unilever digital team spearheading their digital acceleration for 3 years and went on to leading the entire digital arm for GroupM from late 2018 onwards. Currently as Vice President, Digital at GroupM Sri Lanka he overlooks 50+ digital advertising specialists across 5 specialized teams. Under his leadership, GroupM manages one of the largest digital client portfolios in the country and maintains an unparalleled global award-winning track record. Shalendra is extensively involved in Sri Lanka’s digital advertising industry serving as a jury member, lecturer and corporate speaker at prominent Industry forums.

Umair Wolid, a seasoned marketer with a strong focus on digital media, brings a wealth of experience, dedicating over 15 years to the ever-evolving world of digital marketing. With an impressive 11-year tenure at Wijeya Newspapers, a prominent news publisher in Sri Lanka, Umair honed his expertise in content monetization and played a pivotal role in shaping the company’s digital strategy. Currently, Umair represents Facebook in Sri Lanka as the Authorized Sales Partner attached to Roar Ads. In this capacity, he is responsible for the country’s Meta advertising revenue, collaborating closely with Sri Lankan businesses to provide strategic guidance on leveraging the Facebook Family of apps to achieve their business objectives. Umair is also the Co-Founder of Newswire, a forward-thinking media startup based in Sri Lanka, highlighting his dedication to fostering innovation in the media landscape. In addition to his professional roles. Umair is a Chartered Marketer (2013/14), MCIM (UK), and holds an MBA from Bucks New University, UK. Furthermore, Umair is renowned as a corporate trainer and speaker on digital media-related topics. He is passionate about sharing his knowledge and empowering others to harness the power of digital marketing.

Gayathri holds just over a decade of experience in fields of Digital Marketing, Online Branding and Communications Strategy, eCommerce and Online Revenue Optimization. She is professionally a Member of the Chartered Institute of Marketing (MCIM) and is a certified in Google Ads. She holds a Master of Business Administration from Staffordshire University and a Bachelor of Science in Business Computing and Information Systems by the University of Wales. Gayathri currently serves as the Country Director for 3P Media, Google’s official representative in Sri Lanka for Google Ads. She is also a lead trainer at the Asia Pacific Institute of Digital Marketing.

Shehan has over 18 years of experience in Digital Marketing and is the Managing Director of Loops Integrated, an advertising agency based in Sri Lanka which has offices in Malaysia, Qatar, Japan and Australia. He holds a BSc in Business Management, Masters in IT and is a Chartered Marketer (UK). He is very involved in multiple companies in the Digital and Media space, especially nurturing startup companies to grow and expand.

Arjun holds an MBA and BSc in Communications, specialized in Marketing and Advertising. He has worked as a Digital Marketing Specialist for leading media institutions in Sri Lanka. Arjun started his professional career in India in 2008 when digital marketing was a new phenomenon. He is currently the co-founder of one of Sri Lanka’s award-winning digital content solutions providers, Digital Content (Pvt) Ltd. He also serves as a director at Sri Lanka’s first Influencer Marketing Agency, Dice Lanka, and a director at Digital Writers, Jasmin Media and Arc Digital SL (Pvt) Ltd.

An enthusiastic digital marketing professional based in Sri Lanka, Udara Dharmasena is currently working for Facebook ASP at Roar Global as the VP – Client Success and is also a lecturer at Asia Pacific Institute of Digital Marketing (APIDM) and Sri Lanka Institute of Marketing (SLIM). A strategic thinker and a marketer in lieu with all the modern global trends, Udara has played a significant role in conceptualizing, planning and implementing digital marketing strategies for reputed brands across Sri Lanka during his tenure at Ogilvy, a leading international agency.

Gazzaly is a distinguished digital marketing expert with 13 years of experience, holding an MBA from the UK. As a founding member of the Digital Marketing Association of Sri Lanka (DMASL), he has been at the forefront of shaping the digital marketing landscape in the region. His expertise in Digital Strategy, Media Planning & Buying is augmented by his accomplishment as one of the first recipients of the Google Digital Black Belt certification, marking him as a leader in adopting cutting-edge marketing technologies. Currently leading the digital marketing initiatives at Dialog Axiata PLC as the Head of Digital Marketing, Gazzaly’s role is integral to the company’s innovative strategies. His previous experience includes a significant tenure as Senior Manager at Loops Digital – Digital Marketing. In addition to his professional pursuits, Gazzaly contributes to the growth of the next generation of digital marketers as a visiting lecturer at the Sri Lanka Institute of Marketing (SLIM).

Infas is a passionate Digital Marketer with 12+ years of experience in the industry, he started his career with an agency background working for UK based firm BQu and then Ogilvy Sri Lanka, Infas is currently working for Swedish based company Saltside as the group CMO, Saltside owns and operates classifieds and eCommerce businesses in emerging markets including ikman.lk in Sri Lanka and Bikroy.com in Bangladesh. Infas has a global exposure he has travelled & worked in multiple markets such as UAE, Nigeria, Ghana, Bangladesh he has also participated in various digital marketing events across the world, he has won awards in international media competitions representing Sri Lanka. Infas specialises in the areas of Performance Marketing, SEO, Measurement & Analytics. He loves sharing his knowledge and inspiring young talents to join the digital world, he is also a consultant, a part time lecturer at APIDM.

With over 18+ years of experience in the telecommunication industry out of which 12+ years in Digital Marketing, Jaque Perera’s professional acumen spans across numerous categories including, developing strategies with data-driven analytics and Digitalization of businesses. Having built his progressive career at SLT-MOBITEL, Jaque’s rise to industry prominence is synonymous with SLT-MOBITEL’s leadership in the local telecommunication industry. Jaque currently heads the digital marketing unit at SLT-Mobitel and has been driving the organization’s digital transformation process. Jaque is an active member of key digital marketing bodies in Sri Lanka and has participated at various committees and panels including Rakuten Viber Sri Lanka Conference 2020; a Jury member for the SLIM DIGI Awards 2020 and 2021 and served as a Guest Lecturer at the Sri Lanka Institute of Marketing (SLIM). He has been instrumental in shaping the overall digital marketing landscape with number of digital initiatives in Sri Lanka. Jaque holds a Master’s degree in business management from Anglia Ruskin University (UK) and Pre-Master’s in Advertising from the London Chamber of Commerce and Industry (LCCI).

Niranka is currently the Chairman and CEO of Antyra Solutions, an Integrated Digital Agency. With 18 years’ experience in eCommerce, digital strategy, and business development, he has worked with over 300 brands globally. Recognized as among the ’20 Best Digital Marketing Professionals’ in the world at the World Marketing Summit 2013, Niranka is a Chartered IT Professional with a Master’s in Business Administration

Nisal de Silva stands out as a seasoned expert in digital marketing, boasting over a decade of rich experience in this dynamic field in Sri Lanka. His career has been marked by significant roles, including his current position as the Digital Marketing Director at Cinnamon Hotels and Resorts, where he leads and innovates in the digital marketing strategies. Prior to this role, Nisal made contributions as an Associate Director at several leading digital marketing agencies, demonstrating a strong track record of success and leadership in the industry. In addition to his professional endeavors, Nisal extends his expertise to the academic world as a visiting lecturer at various universities in Sri Lanka. His commitment to education in digital marketing reflects his dedication to nurturing the next generation of marketing professionals.

Shanaka Rathnayake, an MBA graduate from the University of the West of England Bristol, holds the position of Assistant Vice President – Marketing at FriMi by Nations Trust Bank PLC. With over a decade in the digital marketing industry, he possesses hands-on experience on both client and agency sides, handling diverse portfolios for local and global brands across multiple sectors. Concurrently, as a Senior Lecturer at SLIM, the national body of marketing in Sri Lanka, Shanaka contributes passionately to education and the digital marketing industry advancement. In his pivotal role at FriMi, he spearheads the development and execution of comprehensive marketing strategies, specializing in omnichannel campaigns that balance brand-building and performance objectives that drive business results. Dedicated to innovative digital marketing solutions, Shanaka’s commitment to staying ahead of industry trends underscores his contributions to the dynamic fields of both digital marketing and banking. Actively shaping the digital transactions ecosystem in Sri Lanka, he plays a vital role in its future through innovation and customer-centric initiatives.

Stephan Johnson, a proficient digital marketer with over 12 years of experice, holding a MSc in Digital Marketing. Currently employed as the Senior Manager – Digital Marketing for Hemas Consumer Brands has worked with both local and international clientel, specialising in FMCG, technology, hospitality, finance and more. He has a love for integrating Digital into to day to day marketing with the use of modern technology and statergy.

Vimukthi is a seasoned digital marketing professional with 11+ years of experience. He has a proven track record of providing full-stack digital marketing solutions and specializes in digital sales and Digital Revenue Multiplier. Vimukthi has spearheaded a number of successful, award-winning campaigns for both agencies and brands. Currently, he serves as the Spotify Regional lead in Sri Lanka, Bangladesh, Nepal, and Indochina markets, providing Spotify Advertising Solutions and is also a representative of the global advertising platform chain, Aleph Holdings.

A seasoned digital marketer with over a decade of industry experience, currently serving as the Manager of Digital & E-commerce at Reckitt Sri Lanka. He spearheads digital marketing strategies and drives the development of online sales channels for a diverse portfolio of global brands within the company. Throughout his career, he has successfully held both agency and corporate roles, contributing to the digital growth of numerous household brands. Academically, he holds a Master of Business Administration from Cardiff Metropolitan University, along with a Bachelor of Business from Edith Cowan University. Currently, he shares his knowledge and experience with the next generation of marketers as a visiting lecturer at the Sri Lanka Institute of Marketing (SLIM).

Fioni Hewanadugala is a professional with a strong foundation and extensive experience in digital marketing. Commencing her journey as a Digital Content Writer in 2014, she swiftly ascended to leadership roles, assuming responsibilities as the lead for the Content Team and subsequently as a proficient Project Manager. Presently, she holds the prominent position of Senior Manager of Client Leadership at Wavemaker Sri Lanka, an acclaimed unit within GroupM Sri Lanka. In her current role, Fioni adeptly manages a dedicated team of digital professionals. Her strategic acumen extends to servicing and devising innovative strategies for a diverse portfolio of both local and global clients across FMCG, Personal Care, Real Estate, Banking, Retail, and Automobile industries. Fioni’s skill set encompasses robust proficiency in media planning and buying, strategic marketing communication, and content strategy. An alumna of Holy Family Convent Dehiwela and Royal Institute, Fioni’s strong educational background complements her outstanding professional achievements in the realm of digital marketing.

Sagar possesses over 10 years of brand experience working across the Sri Lankan and UAE markets with brands such as Unilever, Idemitsu, Carlsberg, Lion Breweries, Alef, Dialog Axiata, Samsung and Red Bull. He currently spearheads South Asia’s Boutique Agency of the Year, Popkorn whilst adding his expertise in brand strategy for the Magic Mango Group. Sagar was shortlisted for South Asia’s Young Business Leader of the Year at Campaign Asia’s Agency of the Year Awards in 2021. His other accomplishments include multiple award wins at EFFIEs, EPICA, Dragons of Asia, Campaign Asia and DIGIs. Sagar is a two-time Young Spikes Digital Winner and has represented Sri Lanka multiple times at Spikes Asia and AdFest. His academic qualifications include an MBA (Marketing) from the University of Bedfordshire and being a CIMA Passed Finalist. He is also the lead instructor for the “Social Media Accelerator ft AI” cohort at LVLUP and a part-time lecturer at AMDT School of Creativity.

Anoj is an accomplished Digital Marketing Expert with a proven track record spanning over 10 years. Demonstrating expertise in devising highly effective digital marketing strategies and creative campaigns for prominent local and global brands. Proficient in diverse industries, including FMCG, Education, Finance, and Aviation. He holds an MBA from the University of West Scotland (UK). He is currently the Head of Digital Marketing at Loops Integrated and is also a part-time Digital Marketing lecturer at SLIM. He has won several awards for his work in the finance and retail sector. Under his leadership and training he has produced highly versatile Digital Marketing professionals.

Amila is an expert in digital marketing and business development, with a strong interest in technology, gaming, and wearables. He is the Co-Founder and CEO of GamerTech®, a startup that operates under the umbrella of MAS, South Asia’s largest tech apparel manufacturer. GamerTech® designs and produces performance wearables and apparel that cater to gamers and esports athletes, with the key focus on the US and European markets. Amila has a diverse background that includes notable stints at Intel (APAC), Leo Burnett, and Etisalat. He brings a wealth of experience and strategic insight to the table. He holds an MBA from PIM, a postgraduate diploma in Marketing from CIM UK, and certification as a management accountant from ICMA Australia. Currently, Amila is pursuing a Doctor of Business Administration degree at Asia e University. Amila is passionate about gaming and digital innovation. He has established collaborations with leading esports and gaming brands such as Oxygen Esports, Dignitas, and Team Singularity, as well as key partnerships with industry giants like Activision Blizzard and Psyonix. His role extends beyond the confines of traditional business, as he pioneers GamerTech® as the only Sri Lankan company venturing into the specialized space of gaming wearables.

Chanuka is a seasoned marketing professional with a wealth of expertise spanning more than 8 years across dynamic industries such as Advertising, Digital Health and Telecommunication. At present, he holds the position of Associate Lead – Digital Campaign Management at Dialog Axiata PLC where he plays a pivotal role in offering strategic digital marketing assistance to elevate the Dialog brands. Chanuka stands out for his proficiency in various key areas. His skill set encompasses digital marketing strategy, digital media planning and buying, Legal and Ethical Considerations as well as content and strategic marketing communication. These competencies contribute significantly to the success of the campaigns he leads. Educationally, Chanuka holds a Bachelor of Business Administration degree specialising in marketing from the University of Colombo. Also, an associate member of SLIM and APIDM certified digital marketing professional.

A seasoned digital marketer with nearly a decade of industry experience, currently serving as the Manager of Digital at MullenLowe Sri Lanka. He spearheads creative digital marketing solutions and drives the development of digital strategies for a diverse portfolio of global and local brands. Throughout his career, he has successfully contributed to the growth of numerous brands, while also securing a number of local and international awards. Academically, he holds a Master of Business Administration from UWE.

Menasha is passionate about consumer marketing, beauty and digital, with experience in the top 02 leading FMCG conglomerates of Sri Lanka. Having graduated from CIMA (UK) and CIM (UK), She kick started her career at Hemas Consumer Brands, driving turnaround results for the brands under her stewardship. She has since completed her MBA (General) at University of West London and at present, her career at Unilever Sri Lanka fuels her desire to uncover consumer insights across markets, where she also overlooks the digital marketing for ‘Beauty & Wellbeing’ business unit.

Nanoj is a dedicated digital marketer with more than 8 years of expertise in the dynamic realms of online advertising, campaign planning, campaign execution, technical proficiency, and digital strategies. In the telecom and banking industries, he has proven success in campaign management, audience engagement, and revenue creation. Nanoj’s commitment to excellence extends to his academic pursuits. He holds an EMSc in Digital Marketing from the Asia e University, reflecting his dedication to staying at the forefront of industry trends. In addition to that, Nanoj has been qualified by SLIM (Sri Lanka Institute of Marketing) as a digital marketing professional. Nanoj has made an indelible mark on the digital marketing landscape through his contributions to major telco players such as Dialog Axiata and SLTMobitel. His hands-on experience in these dynamic environments has refined his strategic approach to digital marketing. Currently, he is serving as the Digital Marketing Manager at DFCC Bank PLC.

Shehara spearheads growth as the Head of Growth at ADA, Sri Lanka’s premier digital advertising agency with a regional presence in 12 markets, Shehara brings over 17 years of expertise in traditional and digital media, sales, marketing, relationship management and business development. Alongside her impactful career, she holds an MBA from the University of Bedfordshire and professional diplomas in Digital Marketing from the Institute of Ireland and International Business from the London School of Economics. Her academic background compliments her practical experience, showcasing a versatile skill set that spans various channels, including social media, SMS marketing with customer engagement solutioning, Business Insights, Business messaging, and E-commerce. Her career is marked by a track record of driving growth and navigating the dynamic landscape of the advertising industry.

Sheshan Jayawardana is a dynamic and results-driven marketing professional with a Master’s in Strategic Marketing from Cardiff Metropolitan University, UK and a B.S. in Information Science and Technology from Missouri University of Science and Technology, USA. With a keen eye for innovative digital strategies, Sheshan plays a pivotal role as the Head of Digital at George Steuart and Company (Pvt) Ltd, overseeing a diverse portfolio of brands across leisure, FMCG, education, engineering, finance, travel, and health.
Sheshan’s career highlights also include successful stints as the Head of Marketing at ANC Education and Manager of Operations and Marketing, where he streamlined operations, increased student enrollment, and implemented effective marketing campaigns.
Armed with a Professional Diploma in Digital Marketing, a SAP Certificate of Excellence, and a Certificate in Digital Marketing Laws, Sheshan stands out as a forward-thinking professional dedicated to staying at the forefront of the latest digital marketing trends and technologies.

Sonali is a skilled digital marketer with 8 years of experience in the industry. She’s proficient in tools such as Meta Ad Manager, Google Ads, Cyfe, Firebase, Pardot, and Appsflyer to optimize and implement successful digital marketing strategies. Her educational background includes an MBA in Marketing from the University of Bedfordshire, UK, and a BCom (Special) degree from the University of Sri Jayewardenepura, Sri Lanka. She is also a professional member of the BCS (British Computer Society). Her professional journey includes 8 years at Dialog Axiata PLC, where she worked from January 2016 to November 2023. Currently, holds the position of Senior Lead – Digital Marketing at Global Wavenet Pte. Ltd.

Srinath Ramamoorthy, a digital marketing consultant and Director at Impact Labs Private Limited, boasts over 11 years of immersive experience in marketing and advertising across diverse sectors, including education, hospitality, and media. Over the past four years, he has been instrumental in collaborating with both local and global brands, driving impactful strategies for their digital growth and success. Armed with an MBA qualification, Srinath currently extends his expertise to businesses in Sri Lanka, Canada, and Australia. His role involves spearheading Digital PR and Social Media management for renowned cricket personalities, showcasing his adeptness in crafting compelling digital narratives. Moreover, Srinath specializes in orchestrating digital marketing and engagement strategies for premier cricket franchise leagues. Notable among these are IPL, LPL, Abu Dhabi T10, Legends League, and Road Safety Series. His strategic input has significantly elevated these leagues’ digital presence, contributing to their widespread recognition and success in the digital domain.

Supun is a professional marketer with expertise and experience, spanning across digital marketing, brand management, digital content creation, corporate communications, advertising & event management. Having worked in both corporate and advertising agency environments during his career of over 8 years, he has been involved with multiple brands across sectors such as automotive, banking & financial services, telecommunications, insurance, retail, beverages, FMCG, mobile devices and pharmaceutical. Currently Supun is employed as Head of Digital at Mindshare Sri Lanka, managing a team of Digital Media Professionals serving a portfolio of top local and multinational clients in the country. Being an Alumnus of Royal College, Colombo 7, Supun holds a Master in Business Administration (MBA) from from Anglia Ruskin University – UK, a First Class honours degree in Business Management from Staffordshire University – UK, the Professional Certificate in Marketing from the Chartered Institute of Marketing (CIM) – UK and is certified as Trainer by GroupM APAC. Supun also contributes to the industry as a Visiting Lecturer attached to the Sri Lanka Institute of Marketing (SLIM) and is a volunteer & a passionate social worker attached to the World Organization of the Scout Movement (WOSM) via Sri Lanka Scout Association, where he hold the position of Assistant District Commissioner – Rovers & Youth Engagement in the Colombo District currently and also served in the Advisory Board of International Youth Alliance for Peace in Sri Lanka.

Tharindu Karunarathne is a dynamic and results-oriented digital marketing professional with 14 years of experience, including 5 years specifically in the digital space. Currently, he holds the position of Manager of Marketing & Communications at Phoenix Industries Ltd. Throughout his career, Tharindu has worked for renowned companies such as Amana Takaful, DIMO, and Homelux, gaining invaluable expertise in various aspects of digital marketing. In addition to his corporate experience, Tharindu is also actively involved in academia as a lecturer in digital marketing at APIDM since 2021. His passion for staying at the forefront of industry trends and his commitment to driving online growth make him a sought-after asset for digital marketing teams. Known for his strategic mindset, excellent communication skills, and strong analytical prowess, Tharindu consistently delivers results that align with business objectives and drive measurable outcomes.

Vathsan Sharma is a dynamic and accomplished professional with a diverse background that seamlessly integrates his expertise as a Mechatronics Engineer and Digital Marketing Strategist, spanning over six years in the digital domain. Proficient in leveraging tools and implementing highly successful digital marketing strategies, Vathsan currently serves as a Digital Marketing Strategist at SURGE, where he has gained invaluable insights across various facets of the digital marketing spectrum. In his role, Vathsan showcases a nuanced understanding of the digital landscape, orchestrating strategies that not only foster online growth but also align seamlessly with overarching business objectives. Beyond his corporate responsibilities, Vathsan extends his influence into the academic realm, contributing as a lecturer in Digital Marketing since 2021. Complementing his practical experience, Vathsan has solidified his educational foundation with specialized training, including a study of strategy at the prestigious Miami Ad School. He has also successfully completed the Chartered Institute of Marketing (CIM) qualification, augmenting his skill set with a layer of strategic marketing expertise. Currently, Vathsan is actively pursuing an MBA, underscoring his dedication to continuous learning and staying at the forefront of industry advancements.